PERAN KEUNGGULAN BERSAING DALAM MEMEDIASI PENGARUH KINERJA KEUANGAN TERHADAP NILAI PERUSAHAAN

Abstract

This article describes the influence of the role of competitive advantage in mediating the effect of financial performance on firm value. Companies that are included in the Sharia Securities List and listed on the Indonesia Stock Exchange for the 2014-2019 period will be used as samples in this study. One of the financial performance variables, namely profitability as measured by using ROA (return on assets) indicates an inconsistency in the relationship between profitability and firm value. To overcome this, a competitive advantage mediating variable is proposed. The results showed that competitive advantage was able to mediate the effect of financial performance on firm value. Overall, these findings support the RBV theory and signaling theory. Companies that are capable of generating profits should increase their competitiveness in order to further increase the value of the company.