STRATEGI PENGAWASAN MUTU (KUALITAS) DALAM MENINGKATKAN VOLUME PENJUALAN PADA UD. MOTIF PEMATANG SIANTAR

Abstract

The purpose of this research is to determine whether the implementation of the quality of supervising strategys (quality) increasing the selling volume by UD. Motif Pematangsiantar. It is a field research conducted through surveys and interviews to the leaders and employees UD. Motif. The outcomes of this research is to help the entrepreneurs / craftsmen to create a monitoring quality method of products to be better, to help the entrepreneurs / craftsmen to manage the quality of products in accordance with the consumers’desire and help to distribute their products. The conclusion of research, the quality supervising method conducted is already good by UD. Motif where the principal supervised the workers directly on the field.  To manage the quality of products according to consumer desire UD.MOTIF leaders need to have a good standart of  human resources, trained and experienced in the art of Seni Ukir Jepara (Jepara sculpture) and sufficient fund to run the business and supported by the availability of raw materials. UD.MOTIF product marketing has been running well by creating a corporate blog on the internet, radio ads, brochures, information by word of mouth and following the exhibitions held in Pematangsiantar.