PENDEKATAN MODEL STRATEGI KOMUNIKASI BENCANA GEMPABUMI DAN TSUNAMI DI KOTA CILEGON

Abstract

Cilegon City has tourist resources, international trade, and strategic vital industries, adjacent to the Sunda Strait as an international trade route, but has the potential for earthquake and tsunami disasters from the South Java Megathrust, magnitude 8.7 and tsunami due to the eruption of Mount Anak Krakatau (GAK). In maintaining the existence of resources and reducing the impact of disasters, mitigation, and preparedness efforts are needed, including disaster communication. This research aims to identify and determine the model of disaster communication policy in Cilegeon city with a qualitative research method approach case study, data from in-depth interviews and document searches, and data validation triangulation. The results of the research on the communication model before, during, and after a disaster fulfill the minimum elements of communication (communicator, message, media, and communicant), a two-stage communication model, namely first, communicator, message, media, communicant (opinion leader), and feedback. Secondly, with the second stage of communication, Opinion Leader stage I as a communicator in stage II communication.  Stage I communication is more likely to be mass communication while stage II communication tends to be group communication and cross-cultural communication. The results of this study also found the proposition that the performance of Cilegon City disaster communication still needs the commitment of regional leaders, coordination and socialisation, more focus on customers, completeness of communication facilities and infrastructure, media partnerships and inter-regional and situational awareness