MARKETING PERGURUAN TINGGI

Abstract

Get rising competitive up year by year in colleges urged each college of mending the foundation in order to win the competition. In essentially, fighting and win the competition in higher colleges there must adopt a planned strategies, organized well, and measurable  as well as integrated,  empowering all resources available owned. One of strategies to adopt on higher colleges currently and win them all is by marketing strategy.  There are some marketing concepts should be applied, particularly got remedies to the institute as college, still urged improving own capacity to be more growing up and expand time to time, provide satisfactory  to all customers as public need the college.  The marketing concepts to discuss such as : services and product of college, the merits cost of college, the site location of college, how to promote the college and meet the public requires, the human resources available, facilities, physical facilities available in the college, and how the process of service to offer  public and fulfill the requirements as a college.