PERANCANGAN WEBSITE E-COMMERCE MULTI CABANG PADA PT. PASAR SWALAYAN MAJU BERSAMA MENGGUNAKAN ALGORITMA JACCARD COEFFICIENT

Abstract

PT. Pasar Swalayan Maju Bersama is a company engaged in the supermarket sector and has 3 branches, namely Maju Bersama Glugur, Maju Bersama Merak Jingga, and Maju Bersama Marendal. But in practice, PT. Maju Bersama Supermarkets still have not utilized good marketing media, both internally and externally. On the internal side, the company has not been able to properly integrate the sales processes of its three branches. In addition, the main problem is related to the amount of transaction data stored in the company's storage. Transaction data recorded every day will certainly burden storage if it is not used properly to become useful knowledge for the company. From the description of the problem, it is necessary to develop a multi-branch based system that is implemented on an E-Commerce website. This research also implements the Jaccard Coefficient algorithm so that it can process company data which turns a lot of knowledge into product recommendations for customers. The results of the study show that the Jaccard Coefficient algorithm is proven capable of processing company data into knowledge in the form of product recommendations that are relevant to customers.