COMMUNICATION STRATEGIES USED BY JOE BIDEN

Abstract

Communication strategies are often used in speeches, conversations, and any other types of interactions done daily in any situation. There are seven strategies, according to Coates (2015): minimal responses, hedges, tag questions, questions, commands and directives, swearing and taboo languages, and compliments. Nevertheless, men’s strategies differ from women. The aim of this study is to examine and explore the communication strategies used by Joe Biden, the 46^th president of the United States. The source of data is taken from YouTube, titled "Remarks by President Biden on the August Jobs Report” as Data 1 and “Remarks by President Biden on the Terrorist Attacks in Israel” as Data 2. This research uses qualitative descriptive method to show the evidence of the research. There are several strategies used in the speeches, which illuminate the ways language reflects and perpetuates gender norms and power structures. The analysis of the speaker's communication techniques provides valuable insights, where assertion of control and resonation with society and its broader trends is achieved in a single speech of Biden. Lastly, authors suggest further research on the communication strategies by females, in order to provide further insights on communication strategies and its usage.