PERANCANGAN PENJUALAN ONLINE AQIQAH DAN QURBAN BERBASIS WEB MENGGUNAKAN METODE DESIGN THINKING

Abstract

Advances in information technology have encouraged businesses to utilize digital media to support marketing and sales activities, including those in the aqiqah and qurban sector. This study aims to design a web-based online sales system for Kambing Bang Muksin, located in East Jakarta, to improve promotional effectiveness and facilitate information delivery to customers. The research employed the Design Thinking method, which consists of five stages: Empathize, Define, Ideate, Prototype, and Test. Data were collected through observation, interviews with the business owner and five customers, literature review, and documentation to identify user requirements and problems encountered in the existing sales process. A website prototype was developed using HTML and CSS, featuring product catalogs, service information, and customer reviews. The prototype testing stage involved one business owner and five customers to evaluate usability, interface appearance, and feature suitability according to user needs. The test results showed that five out of six respondents (83.3%) considered the system very easy to use, while one respondent (16.7%) considered it easy to use. Furthermore, all respondents (100%) stated that the product information and available features met their needs. The results indicate that the developed website provides clearer product information, facilitates data management, expands promotional reach, and supports the digitalization process of Kambing Bang Muksin's business more effectively.