PEMANFAATAN APLIKASI DATA ANALYSIS DALAM MENGETAHUI TINGKAT KEPUASAN MAHASISWA TERHADAP LAYANAN AKADEMIK PADA STMIKAKADEMI BINA INSANI BEKASI

Abstract

In activities based on services, the customer satisfaction becomes very important thing to be noted. It is similarly
with education. The student’s satisfaction towards academic services could be something that needs to be noted by the
college. The measurement of student’s satisfaction level was done by using TERRA attributes (tangible, empathy, reliability,
responsiveness, and assurance). The measurement of attributes on student’s satisfaction for tangible attributes are lecture
equipment, teaching media, and educational facilities; for empathy attributes is the understanding of the students interest; for
reliability attributes are the reliability of lecturers and academic staff; for responsiveness attribute is responsive attitude; and
for assurance attribute is the treatment on the students. From all the attributes measured, STMIK-Akademi Bina Insani
agreed of all attributes included in the indicators of satisfaction. This statement proves that the students satisfied with the
academic services in STMIK-Akademi Bina Insani. By the total sample is 278 students of STMIK-Akademi Bina Insani
which obtained information that the level of academic services at STMIK-Akademi Bina Insani is GOOD.