Analysis of Recruitment, Selection, and Social Media Effectiveness on the Employee Selection Process at PT. Bank BTPN Syariah in MMS Tanah Pinem Dairi

Abstract

This study aims to analyze the effectiveness of recruitment, selection, and social media utilization on the employee selection process at PT. Bank BTPN Syariah, specifically at the Mobile Marketing Syariah (MMS) Tanah Pinem Dairi branch. The research employs a descriptive quantitative methodology with primary data collected through structured questionnaires administered to 33 respondents who were directly involved in the recruitment and selection processes. Multiple linear regression analysis was utilized to examine the relationships among variables, supplemented by t-tests for partial hypothesis testing and F-tests for simultaneous hypothesis testing. The findings reveal that recruitment effectiveness does not have a statistically significant effect on the employee selection process (p-value = 0.143; coefficient = 0.161). However, the selection process demonstrates a significant positive influence on employee selection outcomes (p-value = 0.002; coefficient = 0.248). Social media recruitment, despite its growing prominence in modern hiring practices, does not exhibit a statistically significant effect on the employee selection process (p-value = 0.121; coefficient = 0.119). When examined simultaneously through the F-test, all independent variables collectively show a significant effect on the employee selection process. The coefficient of determination (adjusted R-squared) yields a value of 0.641, or 64.1%, indicating that the independent variables collectively explain 64.1% of the variance in the employee selection process, while the remaining 35.9% is attributed to other factors not incorporated in this research model. These findings provide valuable insights for banking institutions, particularly those operating in rural areas, regarding the optimization of human resource management strategies in the digital transformation era.