Integrated Islamic Spiritual Care as a Business Strategy in Siaga Al Munawwarah Hospital

Abstract

This study found that Siaga Al-Munawwarah Hospital has implemented Integrated Islamic Spiritual Care (IISC) as part of its patient services. ISC is not only seen as a complement to medical services but also as a strategic tool in building an image, increasing patient loyalty, and differentiating the hospital from competitors. However, ISC has not been fully integrated into the hospital's formal business management system. Evaluation of its impact on strategic indicators is still limited, and organizational support for the sustainability of the spiritual care program needs to be strengthened.