Factors Affecting Digital Transformation in Accounting Practices of Listed Consumer Goods Enterprises in Vietnam

Abstract

This study aims to identify and measure the extent of influence of factors on digital transformation (DT) in accounting practices in listed consumer staples firms in Vietnam. Drawing upon the foundational TOE theory (Technology-Organization-Environment framework) and prior research, the author proposes a research model with five independent factors: management perception, accountants' digital skills, information technology infrastructure, organizational culture, and digitalization pressure. Data was collected using a quantitative method through a survey of 134 staff and managers in listed consumer staples firms. The study was analyzed using partial least squares structural equation modeling (PLS-SEM). The research results indicate that all five of these factors have a positive impact on DT in accounting practices. Information technology infrastructure is identified as the most influential factor, followed by management perception and accountants' digital skills.